BookReview: What Management Is: How it works and why it's everyone's business
by Joan Magretta, Simon and Schuster, Inc., 2002, O-7432-0318-6
Excellent customer-oriented book. [p23] One of the most powerful insights of modern management, however, is that there is really only one test of a job well done -- a customer who is willing to pay for it.
Customers don't care how much hard work or ingenuity goes into designing a product. Nor are they always properly impressed by genuine breakthroughs, as every new generate of entrepreneurs is destined to discover.
Via Rob 2002
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