BookReview: Built to Last
by James C. Collins and Jerry I. Porras, HarperBusiness, 1997, 0-88730-739-6
My first Jim Collins book. I think of it as a Jim Collins book although Jerry Porras is probably as much a contributor as Collins was. It's just that all Collins' books have the same theme: trial and error works. While some people may read his "core values" talk as "stay the course". I disagree. I think it means: believe in yourself, and you'll be successful at whatever you do.
Via Rob 2001
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