BookReview: Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath & Dan Heath, Random House , January 2, 2007, 978-1400064281
A pop-psych book why ideas hold up over time, and others don't. Chip & Dan Heath are brothers and professors at Stanford and Duke, respectively. They have surveyed the literature, and also practiced their ideas on their students.
No real "sticky" quotes in the book that I want to include here. The basic principles are: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Probably the most sticky principle for me is: stories. If you tell a story, people remember it. If you just give them facts, they don't. When you tell a story, you can provide context that is emotional, and it's likely a story is concrete. If the story is good, it's naturally credible and probably unexpected. We don't like hearing the same story over again, and we don't like being told "tall tales".
If you haven't been exposed to pop-psych, this is a pretty good book, because it gives pointers to the literature. It's likely that if you are reading this, you have been exposed to pop-psych, and you have come across this idea elsewhere, for example, Extreme Programming uses stories as a way for customers to write simple, concrete requirements.
Via Rob 10/13/2007
◀ BackBookReview: Made to Stick: Why Some Ideas Survive and Others DieBookReview: The Explosive Child: A New Approach for Understanding and Parenting Easily Frustrated, Chronically Inflexible ChildrenBookReview: Information Dashboard Design: The Effective Visual Communication of DataBookReview: Envisioning InformationBookReview: Three Degrees Above ZeroBookReview: Prioritizing Web UsabilityBookReview: Handbook of Usability Testing: How to Plan, Design, and Conduct Effective TestsBookReview: The Black Swan: The Impact of the Highly ImprobableBookReview: Don't Make Me ThinkBookReview: The Birth of the Palestinian Refugee Problem RevisitedBookReview: Scars of War, Wounds of Peace: The Israeli-Arab TragedyBookReview: Sources of Power: How People Make DecisionsBookReview: The Ethnic Cleansing of PalestineBookReview: The House That Trane Built: The Story of Impulse RecordsBookReview: The War of Art: Break Through the Blocks and Win Your Inner Creative BattlesBookReview: First Off the Tee: Presidential Hackers, Duffers, and Cheaters From Taft To BushBookReview: Freakonomics : A Rogue Economist Explores the Hidden Side of EverythingBookReview: Your Marketing SucksBookReview: Guantanamo and the Abuse of Presidential PowerBookReview: Rich Dad's Before You Quit Your Job: 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar BusinessBookReview: A Load of BlairBookReview: No More Wacos: What's Wrong With Federal Law Enforcement and How to Fix ItBookReview: Mine Own ExecutionerBookReview: Hackers and Painters: Big Ideas from the Computer AgeBookReview: The Courtier and the Heretic: Leibniz, Spinoza, and the Fate of God in the Modern World▶ More▲ Most Recent
|back to top||© 2017 Rob Nagler||Software by bivio|