BookReview: The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World
by Steve Farber, Kaplan Business, April 1, 2006, 1419511319
Steve Farber is a good writer. This companion to the The Radical Leapis almost identical in style, and just as entertaining. The book is a mix of factual and fictional stories, and he does not let on which is which. This is good. The point is that you have to Love Your Customers to succeed in business, and, I believe, to be happy in your work life.
I found the start of the book a bit slow, and a partly pedantic. He is not nearly as naive as he makes himself out to be. At the same time, it is a good device for the problem at hand, and it works well towards the end.
Via Rob 2006
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